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The CRM Handbook Book Review

The CRM Handbook Book Review

 

Item:

The CRM Handbook 

# Reviews Analyzed

27

General Rating Information

Overall this book received a solid 4.7 stars across all the user reviews.  There were 25 good ratings and only 2 bad ones.  Out of 51 total votes, less than half the people that read the bad reviews felt they were helpful. Out of 226 total votes almost all the people that read the good reviews felt they were helpful. If you filter out the reviews that most people felt were unhelpful, including those reviews that people didn’t even bother to vote on or only got a tiny fraction of the votes, this book’s rating results in a solid 5 stars.

Opinions: Top Ranked Reviews

Two of Amazon’s top ranked reviewers weighed in on this book and both gave it the highest rating possible, 5 stars. Across 70 total votes nearly everyone felt that the reviews made by the top ranked reviewers were helpful.

Opinions: Reviewers That Used Their Real Names

Although only a fraction of the total reviewers, the people that used their real name with their review as opposed to a pseudonym also gave this book a solid 5 stars.  In addition, almost everyone that voted on their reviews across a total of 38 votes felt those reviews were helpful.

Opinions: Reviewers That Chose To Be Anonymous

The number of reviewers that chose to be anonymous were slightly more than those that used their real name.  This is the only group that contained bad reviews. Out of 51 votes, less than half of the people that read the bad reviews felt they were helpful.  Out of 24 helpful votes, the vast majority of people did find those good reviews helpful.

Opinions: What The Youngest Reviewers Thought (Kids)

There weren’t any reviews by reviewers listed as kids. Apparently customer relationship management is not interesting to children.

Top Ranked Reviewers - Details

There were two reviews by top ranked reviewers, an Amazon top 50 reviewer who also uses his real name, and a top 500 reviewer who did not.  Both reviewers gave the book a solid 5 stars and out of 39 votes almost everyone found their reviews to be helpful.

Bad Reviews - Some User Comments

Here are some user comments from the bad reviews:

“The Author is pretty impressed with some buzz words with no clue what they are.”

“I found the book poorly structured and difficult to read.”

Good Reviews - Some User Comments

Here are some user comments from the good reviews:

“It also is a well-written and entertaining read.”

“Dyche brings a breath of fresh air to an overworked topic.  The CRM Handbook is a solid contribution to the industry, and at the same a lively, enjoyable read.”

“Great read before starting CRM and for reference both.  As someone who has faced many of the issues presented in the book, I found the tips very actionable and the case studies insightful (and I just wished I had this book earlier in my career).”

“Right on the Money. Her BI chapter in particular is the best discussion yet on the differences (and synergies) between BI/DW and CRM, and her future predictions at the end of the book are, well, right on the money.”

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